Customer Acquistion and
Retention
You've heard the expression, "the money is in the list". But, a mailing list
isn't worth anything if you're not making use of your list effectively.
That's where a customer acquisition and retention system comes in. It's crucial in any
Internet marketing strategy today.
Being able to collect the names and email addresses of your prospects and customers right on your
website, automatically, is the first step. And, you want a database that keeps track of all of them.
Then, you want an immediate and automatic response sent to each one, so they know you're
acknowledging them. After that, you want to be able to make regular contact with them... telling them about your
specials, what's happening with your company, recommendations you want to pass along, etc.
Perhaps you have a multi-lesson course to deliver. You can automate it so that all the lessons are
in-put into your autoresonder system, and scheduled to be automatically sent on pre-set dates. Set it and
forget it!
There are many different ways to make use of a customer acquisition and retention system. Which one
would work best for your company? We can help you design the system that is perfect for your needs.
It's simpler than it sounds. It's basically just an autoresponder system like Aweber or
GetResponse, or others like these.
It's simple, but not exactly easy. There is a learning curve involved in installing, configuring,
and setting up the system.
But, don't worry... we can do it all for you!
Contact us today to get started.
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